Sharma Spirit

COMPANY: Sharma Spirit 

​ROLE: Founder (2020-Present)

PROJECTS:

• ECommerce website: A platform that celebrates the South Asian culture crafted into Sharma Spirit's products and content on the global online market.
• Celebrate South Asian flair: A blog that shares knowledge about the South Asian culture and community.

KEY DELIVERABLES:

• Business Overview: Defined a business strategy and its operations based on market and competition research.
• Product Management: Crafted unique products that celebrate South Asian in the global online market.
• Online Brand: Built a trusted online brand based on the company's vision, values and philosophy.
• Tools and Media: Set up a robust ecommerce platform and rewards system with Shopify tool. Utilized social media (Instagram, Facebook, LinkedIn, Pinterest, Twitter) and Google Shopping/Merchant Center as digital marketing and sales channels to increase business awareness.
• Content Management: Created meaningful and consistent content for email campaigns, social media and blog posts to drive traffic and increase sales.
• Customer Engagement: Engaged with customers and gather their feedback regularly to retain their confidence and loyalty.
• Reporting and Analytics: Utilized reports based on analytics and data to gain insights about online business and customers.

KEY LESSONS LEARNED:

• To perform an extensive market and competitive analysis to better understand its needs and trends.

PROUDEST ACCOMPLISHMENT:

Building and launching Sharma Spirit is a special accomplishment for me. It is a true reflection and expression of me in many ways. It encapsulates my core values and philosophies. And the best aspect is that I am globally celebrating the South Asian culture on a global platform.