Interaxon
COMPANY: Interaxon Inc (as known as Muse)
ROLE: Product Manager, Web (2017-2018)
PROJECTS:
- Muse Connect: A SaaS platform for healthcare professionals to monitor the Muse meditation practice of their clients.
- Muse Account: A web application for Muse end users to manage their account details, such as email and password.
- Muse Meditation Programs: A step-by-step guide to help clients build a consistent meditation practice with measurable treatment outcomes.
KEY DELIVERABLES:
- Led the vision, conception-to-launch strategy, roadmap and execution of Interaxon's SaaS web platform that included Muse Connect and Muse Account products.
- Engaged constantly with the users and cross-functional stakeholders via surveys and interviews to ensure that the right requirements are captured in the products.
- Worked closely with a global development team in an agile environment on a daily basis to ensure sprint tasks are implemented correctly and to resolve any execution challenges.
- Built solid relationships with sales, marketing and customer care teams to incorporate their goals into the product success criteria and to communicate product releases.
- Created guided Muse programs that increased the adherence of users to 70% in their meditation journey.
KEY LESSONS LEARNED:
- To have proper project management for the development and launch of web products at Interaxon.
- To engage with the end users of the products right from the start of the project.
PROUDEST MOMENT:
My proudest moment at Interaxon was the creation of Muse meditation programs. The challenge that the company was facing was the retention rate of their Muse product. After engaging with the end users, I realized that they needed a structured plan to follow. I along with my colleagues created Muse meditation programs, which are 3 to 6 week programs that provided weekly topics to focus on, tips and goals (e.g. number of minutes to meditate with Muse headband) to follow. When we piloted it, the retention rate and user engagement increased tremendously.
