Mobile Payment and Rewards with TD Debit Cards

I completed the 'advanced project management' certificate at University of Toronto. This certificate comprises 6 courses and enjoyed every minute of them.

For the 'Business analysis practices in project management' course, we learned the flow of activities related to business analysis, and the techniques that can be used during these activities. We had to apply these concepts into ways to improve a mobile banking app. I selected the TD app, and after analyzing it, I realized that it would be great to increase the usage of TD debit cards in the TD mobile app. At the moment, the TD mobile payment and rewards are catering to TD credit cards only. Therefore, my proposed solution is to allow mobile payment with debit cards and to allow TD customers to collect points for each debit card transaction. After completing my report (which you can read here), I truly hope that TD will consider these ideas and more for 2 primary reasons:

  • TD has been a significant part of my life ever since I was a child. I still have my pink passbook where every transaction has been recorded! TD has helped me with mortgages, insurance, investments, and more. I want to give back to this financial institution for all it has done for me. 
  • I enjoy tremendously in being part of an IT product's lifecycle, such as understanding the needs of cross-functional stakeholders to gather the requirements, collaborating with designers and implementation teams to deliver these requirements, and supporting the end users as they use the product. It brings me satisfaction knowing that the IT product is empowering its end users and the organization.

I hope that one day my ideas can make a positive difference at TD so that it can deliver excellent user experience through their IT products :).



Anju Sharma - TD Mobile App with Debit Cards