Inspirations for ECommerce Store
Many of us are entrepreneurs at heart and want to make positive impacts in our society. However, the main question that lingers inside us is: how? The ‘how’ is related to the product or service that you share on the online store. Once the product or service is determined, the set up of the ecommerce platform is relatively easy.
Where can we find inspirations for this product or service? Inspiration can be found anywhere and everywhere; we just have to be open to it. Here is a curated list of ways to find inspirations to start your ecommerce store.
- Explore passions: Start looking for inspiration within yourself. What are your major interests, hobbies or services that you are deeply passionate about? Is there an idea that you have been pondering but never seriously considered for your business? For example, you can sell your music or art digitally, or create an eco-friendly fashion line. Let your creative state of mind flow so that it can help you find an idea for your ecommerce platform.
- Improve service or redesign product: Look at an existing product and think about ways to redesign it. Or observe for services where you have noticed a gap or inconsistencies. Perhaps the flight service that you regularly use should have a reward system to create stronger customer loyalty. Or the cuisine from a known restaurant can be altered with a fusion of 3 cultures and sold online with local pickup and delivery services. Identify how you can improve the current service in order to better serve others.
- Solve a problem: In all walks of life, there are challenges and pain points. Consider them and see how you can solve them with an innovative idea. The smartphone, for example, solves many problems, such as not being able to check email while grocery shopping, or having access to the Internet where laptop use isn’t feasible [1]. Another place to seek ideas is in the customer’s complaint of product reviews. Potential ideas can come out of these reviews.
- Transform the physical space: Take a look around your physical space, and try to think of ways to transform it into a digital product or service. With the advent of modern technologies, Blockbuster Video has been replaced by Netflix and other streaming platforms that people can buy or rent videos.
- Look at consumer trends: There are several online resources that provide insights about promising consumer trends and product ideas that are being introduced to the market. Using this information, you can definitely get inspired in finding your own product or service.
- Research social media and internet: The internet has a wealth of information, and social media can help you generate business ideas.
When selecting a product to sell online, consider several things, such as finding the right suppliers or the weight of the product for shipping purposes. However, the most important question to ask yourself during the selection process: are you deeply passionate about this product or is this a quick way to earn several dollars? Keep in mind that passion is going to drive you to do the work you need for building a successful ecommerce store.
REFLECTION
- Out of these ways to seek inspiration, which one resonates the most with you?
- What is your current inspiration that you are considering for an ecommerce store?
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